All routes take place on Sunday, September 24, 2023. Walkers, runners and bikers participating remotely and/or virtually in Badger Challenge’s Global Program can complete their route between Sunday, September 24 – Sunday, October 8, 2023.

Yes, with some exceptions. We will try every effort to hold the event in full but we also want to keep all of our participants safe.


In the event of severe weather, we will first try to delay start times. If the delay makes it impossible for a route to finish in the designated time, we will have those riders drop down to the next distance.


If the weather makes it unsafe to ride, all bikers are encouraged to participate in our 5K run/walk.


We will update participants via email and social media throughout the week and event day. We will also make announcements on site if severe weather hits after participants have already arrived to the site.

Yes! We encourage our riders and donors to use Badger Challenge logos in their emails, social posts, fliers and custom gear. Please see our resources on our Fundraising Tips and Ideas page. We also include Marketing Tools for ways to improve your fundraising campaign.

Monday, September 18, 2023
REI Madison – 7483 W Towne Way, Madison, WI 53719

4:00PM -8:00PM

*free onsite parking


Wednesday, September 20, 2023
Wisconsin Institute of Medical Research (WIMR) Lobby – 1111 Highland Ave, Madison, WI 53705

10:00AM – 3:00PM

*There is no free parking available for this packet pickup.  $5 special event parking in lot 76 (2501 University Bay Dr, Madison, WI 53705)


Friday, September 22, 2023
Cabela’s  – 1350 Cabela Dr, Sun Prairie, WI 53590

11:00AM – 8:00PM

*Free onsite parking


Sunday, September 24, 2023
American Family Insurance HQ, Parking Lot 4
6:00 AM-12:00 PM


Global participant shirts, medals and packets will be mailed. All global participants registering by September 1 will receive their items by Sunday, September 24. Global participants registering after September 1 will receive their items by October 9.

Absolutely! We encourage all riders to create custom jerseys, shirts or any other swag! We use Ascend Sportswear for our custom jerseys. You can reach out to our official Badger Challenge apparel manager Patrick Rizzieri at or call directly at (704) 916-0366 to get started!

An automatic email will be sent no later than end of day on the Monday following the Badger Challenge that will include a link to all photos. Participants will be able to search for photos by their bib or bike helmet number.

Please note: This email will come from Focal Flame Photography (not Badger Challenge) and may be in your spam or clutter folder.

Prior to event weekend: Email and let us know what size shirt you’d like and we will make that change. Please note: after Monday, August 21 we cannot guarantee that your alternate shirt size will be available. If it isn’t available, please see instructions on exchanging your shirt day-of.


Event weekend: Shirts may not be exchanged during packet pick-up on Friday and Saturday. Shirts may be exchanged at the Registration and Packet Pick-Up tent starting at 12:30 PM on Sunday, September 24 after all participants have checked in.


To keep all of our participants and volunteers safe, we ask that you keep your pets safe at home on event day. Only service animals are allowed on site and on course.

Yes! Non-walkers, runners and bikers can attend the post-event celebration and can access the finish line and kids’ activity area for free. If your friends and family would like to join you for lunch, wristbands can be bought at our ticket tent located right before you enter our food service and dining area.

Please note: all non-participant guests are asked to park at our run/walk satellite parking lot located at Alliant Energy (4902 N Biltmore Ln.) and take the shuttle to and from the main event site as on-site parking is needed for our bikers and their equipment.

Bikers: Ramp parking is available on-site at American Family Insurance (main event site) on Sunday, Sept. 24 all day. Please note: roof bike racks will not fit in the ramp so please use the left lane of the driveway to pull over and take your bike off prior to entering the ramp.

Run/Walkers: Event parking is located at Alliant Energy (4902 N Biltmore Ln.) with a shuttle running to and from the main event site (American Family Insurance) from 6:45 AM-5:30 PM. The complimentary shuttle runs every 10 minutes.



We do not offer deferrals but all participants can transfer their registration to another person or change their distance.

Please see transfer instructions below.

Yes, you can transfer your registration until Monday, September 4. Please contact with your information and email address for the person you’re transferring to. They will then be sent a transfer link.

Yes, you are able to change your route at any time by logging in to your registration or contacting Please note that the fees differ between routes/distances.


Participants are allowed to change routes/distances up until the day of. If changing routes/distance day-of, please arrive at your new route time and follow that route’s arrows.

Yes! Please email us at and let us know you’d like to switch to the Global Program. Participants may also switch from a Global Participant to joining us on-site. Please note that there may be an additional fee for in-person participation.

Switching to the Global Program on or before September 1:

  • Will receive refund for the difference between your current registration fee and global program registration fee (if applicable)
  • Will receive shirt and medal by Sunday, September 24

Switching to the Global Program after September 1:

  • Will not receive a refund if the global program fee was less than your current registration fee
  • Will receive shirt and medal by October 9



The 100-mile and 100K bike routes require participants to be 18+. All other routes are open to all ages but we do suggest participants under the age of 18 be accompanied by an adult.

Badger Challenge provides a 5K bike and 5K Run/Walk route catered to participants of all ages.



While we do not require participants to fundraise a minimum amount, we do stress that Badger Challenge is a fundraising event with a mission of advancing cancer research at UW-Madison and highly encourage all participants 18 and older to strive to raise $1000 in the $1K Challenge. We provide many resources for all fundraising ambitions on our Fundraising Tips and Ideas page to help encourage all participants to share their involvement and gain support.

Every single dollar raised helps fund vital research and treatment programs that benefit our patients and their families. Most of our participants raise money in small, attainable increments and our Fundraising Toolkit can help get you started.


The $1K Challenge is only a suggested fundraising amount, it is not mandatory. Therefore, if you do not meet the $1K Challenge there will be no penalty.

  • Long sleeve participant shirt
  • Participant medal
  • Food and beverage at all aid stations
  • Mechanic support at bike rest stops
  • On-site gear check
  • On-site bike corral
  • Lunch provided at our post-event celebration
  • Kids’ activity area featuring inflatables, face painting, balloon making, crafts and lawn games

Registration is non-refundable but can be transferred. Please contact if you wish to transfer your registration to another person. If you cancel, any dollars you have already raised will still go to our fundraising goal and mission.


Registration is also non-refundable in the event that Badger Challenge has to be canceled due to natural Force Majeure events or due to restrictions put in place by UW, local, state or federal agencies due to the ongoing pandemic.

First, register as an individual. When you come to the fourth page of registration (fundraising page) you will have the option to start a team. Pick a name and ask all of your friends, family and neighbors to join!


Everyone on your team does not have to register for the same route or discipline.

Log in to your account and under your Profile, click on “Upcoming Events” and then select on “Manage Registration” and that will take you to your Ride registration page. On the top toolbar (gray), select “Fundraiser” and you’ll be taken to your individual fundraising page. Scroll down to “Join a Team Fundraiser” and select the dropdown and find your team. Make sure to save your change and you’re all set!


You can also email us at with the name of the team you’d like to join and we can add you at any time!

On the first page of the registration page, there is an “Add Another Registrant” button after the course options. Use this as many times as you need and this will allow you to register everyone at the same time and make one payment.


Please note: The registration page requires you to select who you are registering (Myself, Friend 18+ or Minor) so be sure to click these buttons for each new registrant.

When logging in to your profile, Please click the “Forgot Password” link when you try to sign in.

Online registration is open through the day-of and we also have registration during all packet-pick up times. Please note there is a 25% increase in registration prices the day of the event.


If you sign-up online, your registration is recorded in our system within minutes so feel free to sign up and come to packet pick-up right away because we’ll have your information!


Please note: To guarantee your finisher shirt and medal, riders need to register by Monday, August 21.

To receive a t-shirt and medal, kids will need to be officially registered. Kids 12 and under can participate for a discounted fee of $15 for any of the 5k routes (walk, run, bike).

Bike Course

Rest stops are located throughout the multiple bike routes to appropriately assist participants with nutrition and relief. The bike courses contain rest stops approximately every 10-15 miles and include:

  • Food and Beverage (water and electrolyte water)
  • Bathrooms
  • Medical support provided by licensed staff
  • Mechanic bike support provided by trained professionals

Bike Rest Stop Mile Markers:

  • 100-Mile: 8, 16, 28, 45, 59, 77, 92
  • 100K: 8, 16, 28, 45, 54
  • 50K: 8, 15, 25
  • 25K: 8

We have five different routes with staggered start times (see below). To view course maps, please visit the Bike page.

  • 100 Mile: 7:00 AM
  • 100K: 9:00 AM
  • 50K: 10:00 AM
  • 25K: 11:00 AM
  • 5K: 12:00 PM

If you are concerned about timing and would like to start your ride earlier than the route start, you are more than welcome, but please note that you may not have police and course marshal support at intersections and will need to follow all rules of the road.

All routes except for the 5K bike are on open roads.


All rules of the road apply to bikes so please obey all traffic laws. Standard rules of the road:

  • Use proper cycling terms such as “On your left” when communicating with your fellow riders and announce upcoming hazards.
  • Use proper hand signals when turning.
  • Ride as far to the right as possible and pass on the left.
  • Ride no more than two riders wide.
  • Be aware of intersections and all cross-traffic.
  • Move off the road if you need to stop or get off your bike for any reason.
  • Ensure the road is clear when entering back on to the road after stopping.

Helmets must be worn by all participants.

All bikers should finish by 6:00 PM.


Please note that all 100-Mile bikers must reach the 100-Mile/100K split at Deerfield Rd and South Jargo road by 12:00 PM. Any 100-Mile bikers not making the 12:00 PM cut-off will be routed to the 100K route. Cut-off is located between miles 46 and 47.


If you are concerned about your finish time and would like to start early or start with the course prior to yours, please do so!

We provide on-course support in the form of Support and Gear (SAG) vehicles. If you need assistance on-course at any time and do not see one of our vehicles, please call 608.316.5755. This number is for our on-site dispatcher who will radio our staff to provide support.


Our SAG vans will roam each course and have supplies to assist in fixing your bike. Each rest stop will also have a mechanic who can assist you. Please note that the support and gear volunteers may fix your bike on-course or they may transport you and your bike to a rest stop in order to provide assistance to other riders to ensure everyone gets up and running as soon as possible.

We allow bikes of all types including recumbent bikes and handcycles in addition to bikes with bicycle trailers and child bike seats. E-bikes are also allowed.


Please be aware that our courses are on roads with regular vehicle traffic so we do ask that you are comfortable riding with your type of bike and any attachments. Please ensure that your bike is in working order. We do have on-site and on-course mechanics but they are only able to fix minor issues.


Unfortunately, we do not rent bikes day-of but please visit one of the area’s local bikes shops and inquire about bike rental.

Yes! Trailers are allowed as long as you are comfortable riding with one on open roads that will have vehicle traffic. We also ask that you start to the back of your route group to keep everyone safe.

We ask that bikers do not wear headphones for safety purposes. All participants (except 5k) participant on open roads and streets with cars traveling at speeds up to 55 mph and all participants need to be aware of their surroundings.

If you cannot finish for any reason, there will be on-course transport vehicles that will return you and your bike back to the Badger Challenge site. If a SAG van picks you up, they may transport you to the nearest rest stop or back to site. Riders are more than welcome to have a personal contact pick them up.

If you have an emergency or see an emergency on-course, please call 911.


Support and gear vehicles are on all courses and can provide non-emergency services. There will also be licensed medical personnel at each rest stop.


If you are involved in an emergency situation and need to be taken to the hospital, the medical staff will relay your information to our on-site dispatcher in order to communicate with your emergency contact and your bike will be brought back to the Badger Challenge site.

Run/Walk Course

Rest stops are located approximately every mile. Support and services at each rest stop include:

  • Food and Beverage (water and electrolyte water)
  • Bathrooms

To view course maps, please visit the Run/Walk page

Half Marathon: 8:00 AM


5K Run/Walk: 12:30 PM
The 5K run/walk will take place shortly after the 5K bike route. Bikers will start up front and start first. Runners and walkers will then move into the front of the start chute to start their course at 12:30 PM.

Half Marathon: Roads and streets will be open to cross-traffic but a running lane will be blocked off. All major intersections will be supported by police.

5K Run/Walk: Yes! The 5K run/walk course takes place on a completely closed road within the American Family Grounds.

If you cannot finish for any reason, please call 608.316.5755 or let a volunteer at the nearest rest stop know. A transport vehicle will take you back to the finish at American Family Headquarters.

If you have an emergency or see an emergency on-course, please call 911.

For non-emergency medical needs, call 608.316.5755 or go the the nearest rest stop.

If you are involved in an emergency situation and need to be taken to the hospital, the medical staff will relay your information to our on-site dispatcher in order to communicate with your emergency contact.



All Half Marathon runners and walkers should finish by 11:30 AM which is a 16-minute per mile pace.

Strollers are only allowed on our 5k walk. We also ask that walkers with a stroller start near the back to keep everyone safe.

Yes, walkers and runners are allowed to wear headphones but please be aware that our half marathon route takes place on shared roads where cars may be traveling 25+ mph.

To receive a t-shirt and medal, kids will need to be officially registered. Kids 12 and under can participate for a discounted fee of $15 for any of the 5k routes (walk, run, bike).


Along with your check, please include:

  • First and Last Name of participant(s) in which you are donating
  • Your email address if you would like an email confirmation

Make your check out to: University of Wisconsin Foundation


Mail your check to:

Badger Challenge
1111 Highland Ave.
WIMR 3157
Madison, WI 53705

Yes! The University of Wisconsin Foundation will send a letter after Badger Challenge stating your donation for tax purposes.

Yes both via email and mail. For any transaction made through our online system, you will receive an email immediately following your transaction. This email will come from GiveSignUp so check your spam or clutter if you do not see this email.


The University of Wisconsin Foundation will send letters to all donors after Badger Challenge to the address provided at the time of donation.

Yes, on our website, on the upper right-hand corner, hit Donate. When you scroll down you have the option to search for an individual or team. Select your chosen individual or team and you can then donate.


If donating via check, please put the participant’s name or the team name in the memo.

100% of all participant raised funds are used by researchers at the University of Wisconsin to advance cancer research and to serve cancer patients and their families in Wisconsin and beyond.


We ensure that every single dollar raised goes to fund research, NOT operational or administrative costs as these costs are covered by our generous sponsors. Dollars raised are used immediately by our researchers and you can learn more about how they’re using these funds for innovative research on our Scholars page.

We encourage teams to raise money however they would like! Each participant has their own fundraising page that can accept donations. If an individual is part of a team and has their account linked to that team page, any funds collected on their individual page are also added to the team total.


Please note: If a donation is made to the team page that donation will not be credited to any individual rider.

Company matching is a fantastic way to make your fundraising dollars go further! Below is the information most companies need to match and we are happy to provide any documentation of your fundraising and/or registration. If you need any other information for company matching, please contact


EIN: 39-0743975

Account Reference: 12580049

To receive fundraising incentives at the event: September 19th

All participants who have accomplished a fundraising threshold by the deadline will be awarded their incentive item at during Badger Challenge

General fundraising close: December 31st


You will receive an automatic confirmation email after signing up. After signing up, your captain will be in contact with you at least two weeks prior to the event with the details of your shift.

Yes, but we ask that any changes or cancellations be made by August 15 to our Volunteer Coordinator. After August 15, we cannot guarantee changes.

We will provide you with a t-shirt to wear for the day, but please wear comfortable shoes and clothes that are appropriate for the day’s weather.


On Sunday, we have a gear check and changing tent that is available to all our volunteers.

We will provide food for our volunteers as a thank you. If you have specific food allergies or will be out on the course, please feel free to pack snacks and water. Course volunteers are more than welcome to grab a snack or food at the main site prior to or after your shift.

14+ without parental or guardian supervision. Anyone under 14 can volunteer with adult supervision.


Please note: Certain volunteer tasks require specific age minimums even with adult supervision for legal and safety purposes.

We ask that volunteers sign-up by September 1 so we can best plan for each area to ensure a successful event. After September 1, please email our Volunteer Coordinator directly.

If your group wants to sign up for different tasks and areas, please feel free to send them directly to the online registration page. If your group would like to stay together and volunteer for the same task, please contact our Volunteer Coordinator.

Global Program

  • Long sleeve participant shirt
  • Participant medal
  • Dedication bib

Of course! Please email us at and let us know what in-person route you’d like to switch to.

Please note that in-person routes may have a higher registration fee and you’ll be charged the difference when the switch is made.

Uploading your time and/or distance completed isn’t needed to receive your registration materials but if you’d like to upload your stats, check out our “submitting global results” instructions.

Registered by September 1: You will receive your shirt, medal and registration materials by Sunday, September 24.

Registered after September 1: You will receive all of your registration items by October 9.

Feel free to complete your route whenever it works best for you! If completing your route before Sunday, September 24, note that you may not have your shirt and medal. Also, results will close on Sunday, October 8 if you would like to upload your time and/or distance.

Made Possible By Our Generous Sponsors

American Family Insurance
Balance & Believe
UW Health
Capital Brewery
Clements Vision Care
Dental Health Associates
Erik's Bike Shop
First Student
Group Health Cooperative
JD McCormick Properties
Just Coffee
Leo Cancer Care
Machinery Row Bicycles
Marcus Theatres
Monk's Bar and Grill
Movin' Shoes
Park Bank
REI Co-op
Sassy Cow Creamery
Shine United
Total Water Culligan